Our Story

From a dream to reality...

From a dream to reality...

Hello, and thank you for visiting Maple & Wattle, where your happiness is always at the heart of what we do. I’m Luana, founder and Chief Executive Unicorn ♥

What started as a small passion project in 2010, making beautiful and fragrant goodies as a way to heal from hardship, blossomed into something special, and became a world of scent, comfort, nostalgia, and everyday joy for so many homes.

In 2017, Maple & Wattle was officially born, and over the years it has grown into a brand loved by hundreds of thousands of customers around the world, known for our whimsical creations and magical customer experience.

And now, the fairytale continues in Japan.

Maple & Wattle has crossed oceans to begin a new chapter, bringing our magical scents and whimsical creations to a whole new community. While the setting may be new, the heart remains the same, creating little moments of comfort, nostalgia, and everyday magic.

Our mission is simple

To bring joy, sparkle, and everyday magic into your life with affordable, high-quality products you’ll fall in love with.

Every item is carefully created with one thought in mind: if it wouldn’t make our own home feel special, it doesn’t become part of Maple & Wattle.

I believe life doesn’t need grand moments to feel magical. Sometimes, all it takes is a beautiful scent, a cosy space, and a small everyday ritual that makes you smile.

Thank you for being part of this journey, whether you’ve been with us since the beginning or you’re discovering Maple & Wattle for the very first time.

Luana - Founder & Chief Executive Unicorn

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Fairy Locks & Hair Custard - Maple & Wattle

Breezy Brushing Bundle

$99.85 $74.95

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Hair Custard

$44.95

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Fairy Locks

$24.95

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Argan Hair Oil

$24.95

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