About

Our Story

From a dream to reality...

From a dream to reality...

Hello, and thank you for visiting Maple & Wattle, where everyday routines are made a little softer, happier and more magical. I’m Luana, founder and Chief Executive Unicorn ♥

What started as a small passion project in 2010 grew into Maple & Wattle, a brand created to bring joy, comfort and a little fairytale magic into everyday life.

In 2017, Maple & Wattle officially began, and over the years we’ve been lucky enough to become part of thousands of homes and hair routines across Australia, known for our whimsical creations, beautiful scents and products that make ordinary moments feel special.

Our much-loved hair favourites were created for the real-life chaos of knots, frizz, dry ends and stressful brushing battles, because self-care should feel comforting, not complicated.

And today, that magic continues through our Maple & Wattle hair favourites, helping you turn everyday hair care into your own little fairytale moment.

Fairy Locks Bundle - BEST SELLERS! - Maple & Wattle
Our mission is simple

To bring joy, softness, sparkle and everyday magic into your life with hair care that helps your routine feel easier, happier and a little more beautiful.

Every item is created with one thought in mind: if it wouldn’t make our own hair routine feel special, it doesn’t become part of Maple & Wattle.

I believe life doesn’t need grand moments to feel magical. Sometimes, all it takes is softer hair, easier brushing, a scent you love, and a small everyday ritual that makes you smile.

Thank you for being part of this journey, whether you’ve been with us since the beginning or you’re discovering Maple & Wattle for the very first time.

Luana  - Founder & Chief Executive Unicorn

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